A B O U T M E

Hey, I’m Crystal, I’m a wife, a mom, a teacher, and a creator. I put creator and artist, because I take pride in just creating anything. Did you know that many of you are crafty without even knowing it? Have you made ANYTHING by hand? Maybe a favorite dish? Or a book? Calendar? I love to create. My love for creating is centered on letters. What I love the most about what I do is getting to create for special moments or memories. I’ve been able to create signs for weddings, and portraits in memory of lost loved ones.



 freelance writer in New York. And I’m totally obsessed with true crime podcasts.
Brag a Little
Help Some More
Testimonials
Give Some Background

• Founding year

• Location

• Number of employees

• Why you started the business

• Business vision and goals

• Most impressive achievement(s)

Additional Media
Be Human
Call-to-Action

Give yourself some props, but relate it to the person you’re speaking to. What is it about your experience that connects with your visitor’s biggest concern? What’s keep them up at night, and how has that same thing kept you up at night?

I’ve been a full-time freelancer for 10 years, and I’ve talked to a lot of marketing agencies during that time. I know how tough it can be to hire freelancers – they don’t know what you want and you don’t know what they need.

They know what you’re able to help with, but not how you do it. Don’t go into crazy detail here. People are still mostly concerned with results – your process can be completely pared down and still effective.

I act as the middleman between agencies and writers so that you can both get what you need without any delays, surprises or unexpected expenses.

You can put testimonials at the beginning or end of the About page, but I placed them here in this outline because it feels like the natural best place – you’ve told the reader how you can help them and now you’re showing how you’ve helped others. If possible, include testimonials from influencers and impressive publications as well as real people.

Source: SocialTriggers.com

You’ve got their interest, so there’s some leeway to talk about how you got started or how your company was founded. Include this information:

This is your chance to empathize some more. Let them know you shared the same struggles or questions they’re experiencing. Put into words what’s going through their head.

Always include one picture of yourself – recent, crisp and inoffensive. A photo of your face will make you more likable and trustworthy. 

Consider adding a video, especially if you want to explain a process or product. You can also embed one of your popular YouTube videos, which will link to your account and help drive traffic there.

What makes you offbeat, interesting, different from the rest? What makes you human? List three things. 

You can either do a brief “look, I’m just a weird human section” at the end like I did, or you can scatter humanized details throughout – your choice. 

If people are heading over to your About page often, then there should be a CTA there. This should be one of your more broad offerings – the About page isn’t about one specific part of your business, and the CTA doesn’t need to be, either. What action should people take next in order to reap the biggest benefit from your website?